Helen
Weselcouch
Terry

Designer dedicated to leading cross-functional teams in transforming complex narratives into high-impact brand creative.

How do you give one of the most recognizable financial sciences company in the world a new brand? By applying the scientific method, working with mathematical precision, and providing structured yet flexible brand elements. 

• Design Management
• Art Direction
• Illustration
• Animation

How do you introduce a new brand to over 1,600 scientists so they feel confident showing this new identity to the world? By breaking down each element and presenting them in a clear and rational way.

• Storyboard
• Animation
• Art Direction